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| Google adsense update change to pay per Impression 2024 |
A few days later, we learned about the AdSense update with quotas to control the frequency of displaying fullscreen ads as part of automatic advertising, which Google announced today, November 3, 2023.
They will switch from pay-per-click (CPC) to pay-per-impression (CPM) as the default pricing model for AdSense software. This change will take place within 12 months, starting on January 1, 2024.
This change means that publishers will be paid for every display of their ads, not just for clicking on them. This will lead to greater revenue stability for publishers, as they will no longer rely on users clicking on their ads to make money.
The new payment model will take effect in early 2024, and publishers will not need to take any action to implement it. Google says it has tested the potential impact on publishers' profits and does not expect any significant changes.
The impact of the Google AdSense update on publishers
1. Google AdSense increases transparency for publishers with new changes
Google AdSense recently announced two significant changes that will take effect early next year, with the aim of providing more transparency to publishers and improving revenue analysis.
As for the first change: how to pay publishers. AdSense will switch from paying publishers based on clicks to paying per impression.
This change simplifies the process for publishers and makes it easier to compare revenues when using different monetization technologies. Most importantly, this change will not affect the types or number of ads that publishers can display on their websites.
Publishers using AdSense for content will receive 80% of revenue after deducting any fees, regardless of whether the ads were purchased by Google or third-party platforms.
The purpose of this change is to provide publishers with a uniform way to compare fees across platforms and technologies.
2. Will these changes affect the overall profit of publishers
Google assures publishers that these updates are unlikely to affect their overall profits. The company conducted a study that showed that as a result of these changes, publishers will see small differences in their income.
By implementing these changes, Google AdSense aims to give publishers a better understanding of their revenue from Google products and third-party platforms.
This information will allow publishers to make more informed data-driven decisions to improve their monetization strategies.
3. How publishers will be paid under the new system
At the same time, the company is also working on changing the revenue structure of AdSense so that fees are not processed per transaction.Previously, when publishers decided to use AdSense to monetize their content, they owned 68% of the revenue.
This happens when the Google AdSense network processes commissions within a single transaction.
4. What is the income distribution model?
Currently, the share of AdSense revenue is divided into separate purchase and sale rates.Publishers will receive 80% of revenue for displaying ads using AdSense for content. After the advertiser's platform receives its fee, whether for a purchase from Google or third-party platforms.
5. What changes has Google AdSense announced?
Taylor explains: "For example, when a Google advertiser buys ads in AdSense from time to time, Google ads retains an average of 15% of advertisers' expenses.The differences are that Google Ads does not charge a fixed fee per impression, as many advertisers prefer to pay based on user actions such as clicks or conversions.
Overall, publishers will still receive about 68% of revenue.
6. The system used in the advertising policy
When advertisers use a third-party platform to purchase display ads in AdSense, publishers retain 80% of the revenue after the third-party platform pays its fees.
In short, the change in the revenue structure of AdSense means that publishers will now receive a higher share of advertising revenue (80%) after the advertiser's platform receives its commissions, instead of the previous 68% when fees were processed as part of a single transaction.
This change is intended to benefit publishers by increasing their profits from displaying ads in their content. However, Google does not expect publishers to see a change in their revenue as a result of these updates.
7. Advantages and disadvantages of switching from CPC to CPM
Switching from CPC to CPM has a number of advantages and disadvantages.- As for the benefits.
- Greater income stability.
- Easy to understand and manage.
- The opportunity to reach a larger number of advertisers.
As as for the disadvantages
- The profit may be less than CPC.
- Tracking the effectiveness of an ad can be difficult.
- Publishers can continue to use CPC as the default pricing model, but they will need to take action by January 1, 2024 to maintain this setting.
8. Tips for publishers preparing to switch from CPC to CPM
Here are some tips for publishers who are preparing to switch from CPC to CPM:- Start tracking the effectiveness of your ads right now. This will help you understand how your advertising works according to the new pricing model.
- Change the ad settings. You may need to change your ad settings to increase the effectiveness of your ads according to the new pricing model.
- Start building relationships with advertisers. This will help you attract more advertisers to your ads.
- This change is aimed at improving the work of publishers and advertisers in the AdSense program. This will ensure stable revenue for publishers and provide advertisers with access to a larger audience.
"How to withdraw your Google AdSense earnings to your bank account immediately after making the latest changes
Frequently Asked questions about the update
What changes has Google AdSense announced?
A: Google AdSense has announced two changes: switching from paying publishers based on clicks to paying them for impressions and dividing the revenue share into separate bids for buying and selling ads.How publishers will be paid under the new system
A: Publishers will be paid for showing ads, not for every click.
A: No, these changes will not affect the types or number of ads that publishers can display.
A: The revenue sharing model is the percentage of advertising revenue that publishers receive. In this case, Google AdSense will split the revenue share into separate tariffs for buying and selling ads.
A: Publishers using AdSense to create content will receive 80% of revenue after deducting any fees, regardless of whether the ads were purchased by Google or third-party platforms.
Will these changes affect the overall profit of publishers
A: Google assures publishers that these updates are unlikely to affect their overall profits. Research conducted by the company shows that there are small differences in income as a result of these changes.
Tips for publishers to increase revenue after the update
Firstly, publishers are not advised to take any action in connection with these changes. But as a blogger, I have several suggestions for publishers to increase their advertising revenue.
In a pay-per-view model, the ability to view will play a crucial role in advertising revenue. Therefore, I advise publishers to place more advertising codes in places where visitors can often see them.
Google Adsense has strictly stated that publishers will not carry out any advertising scams to make more money. Such as pop-ups, automatically updated ads, multiple advertising icons in one position, etc.
If you use multiple advertising networks to serve ads, compare the revenue from other advertising networks and focus on showing more ads on advertising networks that generate more revenue.
Here are some definitions:
A. Google AdSense: Google's advertising platform that allows publishers to monetize their websites by displaying relevant ads.
P. Impression: In the context of advertising, impression refers to the number of ad impressions on a website.
T.Monetization: The process of generating revenue from a website or online platform through various methods such as advertising, subscription fees, or product sales.
W.Revenue distribution: The percentage of advertising revenue that is distributed between the publisher and the advertising platform (in this case, Google AdSense).
General information: Overall, the updates made by Google AdSense confirm the platform's commitment to increasing transparency and simplifying the monetization process for publishers.
Publishers can expect to gain a deeper understanding of their revenue and make more strategic choices based on what works best for their websites.
